This product was created to remove product build up and for use in the salon as a pre-wash cleanser. The ultimate organic clarifying shampoo will add bounce and shine to hair. Stylists and Salon Pros this is our in salon GOTO Pre-Wash for all Keratin Treatments! You must give it a try! Curly & fine hair folks, platinum blondes, and anyone that wants to remove build up so that your nourishing and moisturizing shampoos can really go to work, add this one to your routine! Don't miss this one as a really unique body wash and excellent for the beards too!